Aabhar' Online Store Platform

Aabhar' Online Store Platform: Launched on the Government e-Marketplace (GeM) portal. Promoted by: Indian Railways. Products: 150+ gift items and hampers made by tribal groups, SHGs, handloom weavers, and artisans. Linked Initiative: One District One Product (ODOP) - promotes regional specialties. Objective: Support 'Vocal for Local' and Aatmanirbhar Bharat (self-reliant India). Significance: Encourages social inclusion and empowers small and rural producers via GeM.