Ayush Nivesh Saarthi Portal
Ayush Nivesh Saarthi Portal: A Gateway to India’s Wellness Economy
On May 29, 2025, the Government of India launched the Ayush Nivesh Saarthi Portal during the Ayush Stakeholder/Industry Interaction Meet at Vanijya Bhawan, New Delhi. Jointly inaugurated by Union Ministers Piyush Goyal and Prataprao Jadhav, this digital platform marks a major step toward transforming India into a global hub for traditional medicine and wellness.
Purpose and Development
The portal is an investor-centric initiative developed by the Ministry of Ayush in collaboration with Invest India. It consolidates policy frameworks, incentives, and investment-ready projects into a single digital interface, making it easier for both domestic and international investors to explore opportunities in the Ayush sector.
Economic and Global Significance
With an impressive 17% annual growth from 2014 to 2020, the Ayush sector is rapidly expanding. Rising global demand for natural and preventive healthcare has made Ayush a central player in the wellness industry. The portal is designed to align this traditional wisdom with modern economic drivers.
Government Support and Investor Confidence
Union Minister Piyush Goyal emphasized that 100% Foreign Direct Investment (FDI) is allowed under the automatic route in the Ayush sector. This policy underlines India’s openness to global collaboration and innovation in holistic healthcare. The portal provides real-time data, transparent policies, and a user-friendly investor experience.
Resources and Opportunities
India’s rich biodiversity, including over 8,000 medicinal plant species, and its globally trusted wellness practices make the Ayush sector highly attractive. The portal highlights these strengths while offering a structured roadmap for investment.
Impact on Medical Value Travel (MVT)
Ayush is among the top five health services in India, contributing significantly to the USD 13 billion global MVT industry. The portal is expected to enhance this contribution by drawing more investors and international patients.
The Ayush Nivesh Saarthi Portal is more than just a digital tool—it is a transformative step in merging India’s ancient health wisdom with modern economic growth. It paves the way for investment, innovation, and global leadership in traditional wellness.